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Yourtrustedoperatorforproduct,AI,andtech.

Strategy sessions, focused projects, fractional advisory.

Book a 30-min intro call

When to call

You'd call Koo when

  1. You own the decision, and your team is too close to it to challenge you.

  2. AI just landed on your roadmap and nobody around you has done it before.

  3. Growth's stalled and you can't tell if it's the product, the pricing, or the go-to-market.

  4. You need someone to own a product or tech problem for a few months, then hand it back.

If any of those land, the next step is a 30-min call.

How I work

Four ways in

They all begin with a 30-min call.

  • A short conversation

    A sharp second opinion on the decision in front of you.

  • A focused project

    A 4–8 week sprint — AI product audit, product or GTM reset, fractional product leadership.

  • An ongoing partner

    Fractional advisor, monthly retainer, embedded thinking partner.

  • Something custom

    Bespoke, equity-led, or concierge work for the right fit.

Book a 30-min intro call

Why me

Why me

Worked with 30+ companies. 5-person teams up to 100,000+ employee enterprises. 20+ industries. Multiple geographies. 7+ years deep on product, 12+ years across product, sales, marketing, and operations. Stint at a YCombinator-backed company in NYC. In the US since 2017. New England Regional Director for the Latvian-American Chamber of Commerce. Angel investor through BADideas.fund.

Most problems aren't new. Odds are I've seen yours before.

I work solo on most of it. When a project needs building (not just advice), I bring in a bench of engineers and AI specialists I've worked with for years — to ship the prototype, to pressure-test the technical plan, to handle the parts that need hands-on depth.

Book a 30-min intro call
Kaspars Koo

People I've worked with

Kaspars has a great ability to read people and situations. He quickly understands how others are thinking, what they truly need, and where a conversation is headed. His judgment is remarkably accurate, and I came to trust his instincts without feeling the need to second-guess them. Beyond that, he has a deep understanding of both product and technology and consistently approaches decisions by prioritizing the customer and their needs first. He combines strategic thinking with empathy, making him an invaluable partner and teammate.

Jaime Ruhl
Jaime Ruhl VP, Client Growth (US) Global IT consultancy

I've worked with Kaspars on a few projects over the years, and he's the person I go to when a decision is genuinely hard — a product bet, a tech direction, a strategy I can't pressure-test from inside. For any founder who needs a sharp outside read, he's who I'd send you to first.

Martins Bratuskins
Martins Bratuskins Founder Monetizr

I've worked with Kaspars three times over the past 15 years. He reads a product situation faster than anyone I know: where the value is, what to ignore, and what matters most. He is precise about what the customers want and fast to act on it.

Kaspars Salenieks
Kaspars Salenieks Data & AI Leader Technology consultancy

Kaspars and I have collaborated several times over the past 15 years across organizations and continents. The best career intro I ever got came from him. He knows the people worth knowing in the US and Europe.

Martins Pjalkovskis
Martins Pjalkovskis Head of Investments BADideas.fund

Let's talk it through.

Book a 30-min intro call