About

I'm Kaspars Koo.

Koo is my advising practice — for product and tech leaders facing the calls that are theirs to make: the next product bet, the first AI feature, the strategy no one inside can pressure-test.

12+ years across product, sales, marketing, and operations, inside 30+ companies — from 5-person teams to global enterprises. Seed-stage startups, a YCombinator-backed company in NYC, active angel investing, daily work with AI tools. In the US since 2017.

I work alone on most of it. When a project needs building (not just advice), I bring in a bench of engineers and AI specialists I've worked with for years — to ship the prototype, to pressure-test the technical plan, to handle the parts that need hands-on depth.

KontorHQ is my other practice — for Baltic, Nordic, and Eastern European founders entering the US market.

People I've worked with

Kaspars has a great ability to read people and situations. He quickly understands how others are thinking, what they truly need, and where a conversation is headed. His judgment is remarkably accurate, and I came to trust his instincts without feeling the need to second-guess them. Beyond that, he has a deep understanding of both product and technology and consistently approaches decisions by prioritizing the customer and their needs first. He combines strategic thinking with empathy, making him an invaluable partner and teammate.

Jaime Ruhl Vice President, Client Growth (US) Global IT consultancy

I've worked with Kaspars on a few projects over the years, and he's the person I go to when a decision is genuinely hard — a product bet, a tech direction, a strategy I can't pressure-test from inside. For any founder who needs a sharp outside read, he's who I'd send you to first.

Martins Bratuskins Founder Monetizr

I've worked with Kaspars three times over the past 15 years. He reads a product situation faster than anyone I know: where the value is, what to ignore, and what matters most. He is precise about what the customers want and fast to act on it.

Kaspars Salenieks Data & AI Leader Technology consultancy

Kaspars and I have collaborated several times over the past 15 years across organizations and continents. The best career intro I ever got came from him. He knows the people worth knowing in the US and Europe.

Martins Pjalkovskis Head of Investments BADideas.fund

Let's talk it through.

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